About

High Impact began in 2007 as Retail Business Consulting, pivoting in 2010 to High Impact Analytics. Our rebranding as High Impact in 2021 reflects our work to meet our clients’ broader needs, with solutions and services that have grown far beyond analytics.

At High Impact, we have built upon our core foundation of strong analytics, letting the data lead, and sales management expertise to develop a full range of retail solutions and strategic consulting, including execution, reporting, trend analysis, replenishment, forecasting, fact-based selling, and working with the Walmart and Sam’s Club retail systems and logistics. 

High Impact works with clients in virtually all areas of retail. Our clients see such dramatic improvements in their performance that the merchants they serve have referred other vendors to us on that basis alone.

Our Core

Mission

Our mission is to provide cost-effective omni-channel solutions to consumer packaged goods companies.

Key elements of our mission:

  • Cost effectiveness
  • The “High Impact Way” of data analysis
  • Consistent proactive customer service
  • Providing weekly core services that have a business-wide impact, from new-product development through supply-chain optimization

Vision

The High Impact vision is to help our clients use their data to advance their business, both at a tactical day-to-day level and a longer-range strategic level. The overarching goal is for our clients to achieve excellent performance in their categories. 

Within our company, our vision is to create a work culture that focuses on individual growth and accomplishment, with the motto, “We do work we enjoy with people that we cherish.”

Your Team

Select photo for team member bio

President / CEO

James Harris

Charles Greathouse
Chief Growth Officer

Charles Greathouse

Director of Omni-Channel Strategies

John Harris

Director of Client Services

Nathan Froedge

Chief Operating Officer

Matt Adams

Wes Harris
Director of Sales

Wes Harris

Business Analyst

Melissa Middleton

Business Analyst

Mendie Howerton

Business Analyst

Caleb Taylor

Business Analyst

Becky Fischgrabe

Zach Bonds
Business Analyst

Zach Bonds

Tammy Taylor
Business Analyst

Tammy Taylor

Erin Kimrey
Business Analyst and Replenishment Manager

Erin Kimrey

Kari Penturf
Office Administrator and Analyst

Kari Penturf

Jason Fischgrabe
Business Analyst

Jason Fischgrabe

Julie Swanson
Business Analyst

Julie Swanson

President / CEO

James Harris

James’ background began in replenishment at Walmart in 1999. This gave him the opportunity to learn a great deal about not only how Walmart operates, but also how great companies manage their business at Walmart, as well as the mistakes that other vendors make when working with a massive retailer like Walmart. This planted the seeds of the idea for High Impact.

After Walmart, James spent nine years with CPG brands, mostly at Unilever Foods on the Walmart team, followed by two years on the Target team. Additionally, he spent two years as the Director of Mass Sales for Sleep Innovations, which gave him exposure to many other retailers, including Sam’s Club, Kohl’s, Amazon, and of course, Walmart and Target. 

James started High Impact in 2007 with the vision to partner with emerging and mid-tier brands doing business at Walmart, to operate as an extension of their own teams and execute with excellence at Walmart and beyond.

James lives in Rogers, Arkansas, with his wife Amy and their three children Ellie, Drew, and TJ. In his free time, he enjoys water sports with his family, music, theater, basketball, and trying his best not to kill the plants in his garden.

Chief Growth Officer

Charles Greathouse

Charles joined the High Impact team fall of 2022 and serves as the Chief Growth Officer.

Charles’s career started in 2010 at Walmart. During his 12-year career there he was able to learn and grow through various roles starting with Merchandising. Trained in the Merchant Leadership Program in the Pet Department Charles quickly gained a broad perspective from direct-import ladder plans for holiday pet outfits to the high-cube, high-velocity turns of Dog Food. His love for effective data utilization deepened as he joined the Hair Care category as the financial planner before taking on his first buying role in the Over the Counter (OTC) department. During his time in OTC Charles bought Durable Medical Equipment, First Aid, Braces & Heating Pads, Incontinence, Diabetic Care, Adult Nutrition, Pediatrics and Vitamins.

His passion for helping others, using data effectively and stewarding customer trust led to significant category growth and the Buyer of the Year award. From buying Charles was asked to Product Management for the Digital Merchant Product team launching Flight Deck and several other tools used by the entire merchandising org. His last role with Walmart started as a special assignment from the EC, charged with developing and launching the data monetization arm of Walmart US, Data Ventures and its first product to market, Walmart Luminate. After growing up in St. Louis, Missouri, Charles graduated from John Brown University Spring of 2010 with a double major in Business Administration and Leadership and Management.

Charles lives in Bentonville, Arkansas with his wife, Susan.  They have three children and three dogs.  In his free time, he enjoys mountain biking, leading his cell group of boys, and overlanding in his Jeep.

Director of Omni-Channel Strategies

John Harris

John joined the High Impact Analytics team in 2010. He has a Bachelor of Science Degree in Marketing Management from the University of Arkansas. Prior to joining the High Impact team, he worked in the Marketing and Art departments of I.P. Supply and then at the Cities of Gold Casino in Santa Fe, New Mexico.

John lives in Cave Springs, AR. In his free time he enjoys painting, listening to music, mountain biking and spending time outdoors in nature.

Director of Client Services

Nathan Froedge

Nathan joined the High Impact Analytics team in 2014. He has a Bachelor of Science Degree in Business Management and attended NWACC’s Retail Analyst program. Nathan has worked in different capacities during his tenure at High Impact, including sales/replenishment analytics, category insights development, and demand planning. He is currently the Team Lead for our Client Services team.

Nathan lives in Bella Vista, AR with his wife and 3 sons. In his free time he enjoys playing golf, creating music, and doing anything outside with his kids.

Chief Operating Officer

Matt Adams

Matt joined the High Impact Analytics team in 2014. He has a Bachelor of Science Degree in Mathematics and Master of Arts Degree in School Leadership. Prior to beginning his career in retail analytics, Matt spent 9 years teaching middle school and high school mathematics.

Matt has served in several roles at High Impact over the past 8 years prior to serving as COO for the past 2 years. While Matt enjoys all areas of retail analytics, he finds his greatest satisfaction in providing analytics solutions that allow suppliers to better manage, execute, and grow their business within the retail world.

Matt lives with his wife and 2 daughters in Bentonville, AR.

Director of Sales

Wes Harris

Wes joined the High Impact team in 2022 and serves as Director of Sales. He has a Bachelor of Science Degree in Marketing from Saint Joseph’s University and obtained his MBA from The University of Arkansas.

Prior to his role with High Impact, Wes led the Walmart and Sam’s Club businesses for HARIBO for 5 years as Director of Sales. He also spent nearly 8 years with Johnson & Johnson prior to that where he held multiple roles in sales and category analytics & insights for the Walmart, Sam’s Club, and Target businesses across the breadth of the J&J consumer portfolio. Over the course of his experience, Wes has developed key strengths in strategic account management, category fact-based selling, retail analytics, people development, and go-to-market strategy.

Wes enjoys getting outside with his family, but above all else is the biggest soccer fanatic you’ll ever meet, in particular Liverpool Football Club.

Wes lives with his wife Wendy and 3 children Logan, Mackenzie, & Ellie in Cave Springs, AR.

Business Analyst

Melissa Middleton

Melissa joined High Impact in 2015. She has a bachelor’s degree from East Central University, where she played collegiate soccer. Prior to joining High Impact, Melissa spent two years consulting for Newell Rubbermaid on their Graco account. She enjoys working with her team to provide in-depth analytics for her clients.

Melissa lives in Bentonville with her husband Kerry and their four children. When she is not at work, she runs the Benton County Search and Rescue Team and is a member of the Cave Springs Fire Department.

Business Analyst

Mendie Howerton

Mendie joined the High Impact Analytics team in 2011. She has a Bachelor of Science Degree in Business Administration from the University of Arkansas. Prior to joining the High Impact team, she spent 7 years supporting the Finance and Sales teams at Pace Industries in Fayetteville, AR.

Mendie enjoys working with each member of the High Impact team to provide superior analytics and insights that help each client manage and maximize their retail presence.

Mendie lives in Fayetteville, AR with her husband, Doug, and their three daughters Macie, Carlie and Hallie. In her free time she enjoys travelling, attending her girls’ sporting events, baking and spending time with family and friends.

Business Analyst

Caleb Taylor

Caleb joined the High Impact team in April of 2021. He has a Bachelor of Science Degree in Mechanical Engineering and an MBA. Prior to joining the team, Caleb held a position as a Mechanical Designer at a firm in Bentonville, and then contracted with Epic Games, Inc. as a member of the User Acquisitions team in Seattle, WA.

Caleb has joined the team as a Business Analyst with a desire to help both local and national businesses find success in the retail world through creative analytic insights and strategies.

Caleb lives with his wife, Audrey, and their daughter Eloise, in Bella Vista, AR.

Business Analyst

Becky Fischgrabe

Becky has been with the High Impact team since June 2018. She has a Bachelor of Science Degree in Business Administration from the University of Central Arkansas with a minor in Computer Information Systems. After college, Becky worked for Walmart Stores, Inc in both the Legal and Benefits departments. She also worked with a 3rd Party company managing special programs in Walmart Stores and Sam’s Clubs, working very closely with Walmart/Sam’s Club internal teams.

Since joining High Impact 3 years ago, Becky has worked with various Walmart Suppliers and is now also managing businesses with other retailers including Ulta, Walgreens, Rite Aid, Old Navy, and several Canada companies. She enjoys using systems and tools to make analytics as efficient and informative as possible.

Business Analyst

Zach Bonds

Zach Joined the High Impact team in 2021. He has a Bachelor of Arts in Graphic Design. Previously Zach worked at Walmart where he designed store floorplans then transitioned to Modular space and development supporting Food.

Joining the team as a Business Analyst, Zach enjoys working directly with clients to help drive growth in their retail space by bringing opportunities to light and providing a winning solution.

Zach Lives in Gravette, AR with his wife and 2 kids. In his free time, he enjoys spending time with his family, working on the family farm, and fishing with his son.

Business Analyst

Tammy Taylor

Tammy joined the High Impact team in Dec of 2021 as a Business Analyst. She brings a combined experience of 30yrs of retail experience that includes Walmart, Sam’s, Target, and several CPG customers. She started her retail career at Walmart where she spent time in Walmart Stores, ISD, Merchandising, and Operations.

After her 13yrs at Walmart, she transitioned to working in CPG specializing in Replenishment & Planning where she spent the next 20 years. During that time, she worked with multiple CPG accounts including Scholastic Books, Haddad Apparel, BRICA/Munchkin, and Philips. Additionally, she was a Sr Replenishment Mgr with Market Performance Group managing clients that included Shea Moisture, Ricola, Omron, Peerless, Nitro, First Act, and Honey Pot.

Tammy lives in Garfield with her husband Robert and their 3 daughters. They love living in the country and enjoy spending time in the great outdoors with their beloved dogs. Their favorite things to do together is sing, cook, and take family road trips.

Business Analyst and Replenishment Manager

Erin Kimrey

Erin joined the High Impact team in 2022. She has a Bachelor of Science in Mathematics from the University of Arkansas. Previously Erin worked at Walmart in several Merch Op roles including item file and order support for Toys and as a replenishment manager for Seasonal & Celebrations. 
 
She currently lives in Fayetteville, AR with her husband and their three dogs. In her free time, she likes to read fantasy and complete nanogram puzzles.

Office Administrator and Analyst

Kari Penturf

Business Analyst

Jason Fischgrabe

Jason joined the High Impact team in July of 2022, as a Business Analyst. After 5 years in the US Army, he began a career path garnering experience in insurance claims, I.T., and finally logistics for Walmart transportation, before finding his calling in Analytics.

He spent nearly 7 years working with various CPG clients on event and demo programs within Walmart and Sam’s Club stores. From there, he worked with a third-party broker analyzing a merchandising program that touched Walmart, Sam’s Club, Target, Walgreen’s, and a large concentration of major grocery chains across the U.S.

Jason lives in Bentonville with his wife, Gayle, and two children. He’s an avid mountain biker who loves to cook, camp, and spend all summer boating around Beaver Lake.

Business Analyst

Julie Swanson

Julie joined the High Impact team in July 2022 as a Business Analyst. She grew up in Bentonville, AR and graduated from the University of Arkansas – Fayetteville with a General Business Bachelor’s degree.

Julie brings 22 years of experience in Sales Analytics and Category Management, supporting the national brands of M&M Mars, Bausch & Lomb, Del Monte Foods, Big Heart Pet Brands, Smucker, and Frito Lay/PepsiCo. Her Walmart and Sam’s Club analytics spans all areas of Pet Food & Treats along with Consumer Packaged Goods. She advised in all areas of Baking Mixes, Flour, Oil, Pancake Syrup & Mix, and most recently, supported Salty Snacking through Walmart’s Self-Check Out Front-End Transformation project.

Over the course of her career, Julie has developed key strengths within category insights, fact-based selling, modular design and efficiencies, retail analytics, new item launches, pricing and promotion strategies, and project management.

Julie resides in Bella Vista, AR with her college sweetheart/husband, Greg, and their 13-year-old son, Ryan. They enjoy camping, paddle boarding, gardening and golf.

Testimonials

Our experience with James and his team at HIA has been incredible. They consistently provide valuable insight to help e.l.f. continue to grow at Walmart. Their in-depth expertise of replenishment and sales analytics allows e.l.f. to translate consumer …read more
Eli Tobias, Strategic Accounts
The strength of HIA is the ability to help customize our approach to Walmart. Specifically, sales analysis, logistics, and supply chain opportunities. Additionally, they provide real time consumer insights that help grow sales and profits.…read more
Graystone Corporation
High Impact Analytics has redefined the definition of ‘High-Impact’ for Variety Pet Foods! Our tremendous growth within specific accounts can be directly related to the services the highly motivated and knowledgable team at HIA provide. HIA is a true p …read more
Devin Linden, Variety Pet Foods
The thing that has impressed me most about HIA, is their ability to not only give us great reporting tools and analytics; but it is their ability to understand the retailer systems and provide ‘actionable’ analysis. Other companies that we have used in …read more
Long Term Client